Our Founder, Allie Alvarez
Allie was a young woman whose passion was to bake, create and travel. Her love was her family and friends. But her heart and soul were dedicated to helping make the world a better place. Even as a young student, she was committed to helping those less fortunate. She used her talents and personally volunteered to advance humanitarian and social causes within her community and around the world. Although Allie was not a Hollywood star, in her short life she was a shining star to all of those whose lives she touched. She was a person recognized for exceptional commitment and leadership for philanthropy. She lived her life as an ordinary person, but her vision for the planet was extraordinary- wanting to make a change for the better for all people, animals and the environment. She was a young woman of great humility, contagious laughter, gracious generosity, and a beauty that radiated from within.
Mission Statement
Allie’s Genuine Goodness brings you products with a higher purpose. Genuine ingredients coalesced into pure alchemy; heavenly tasting products that in turn, help make the world a better place. We are committed to using only vegan recipes, organic non-GMO ingredients, sourced from fair-trade facilities and educating people about how food choices affect people, animals and the environment. Allie’s genuine goodness allows genuine good to transpire within the world.
Allie was a young woman whose passion was to bake, create and travel. Her love was her family and friends. But her heart and soul were dedicated to helping make the world a better place. Even as a young student, she was committed to helping those less fortunate. She used her talents and personally volunteered to advance humanitarian and social causes within her community and around the world. Although Allie was not a Hollywood star, in her short life she was a shining star to all of those whose lives she touched. She was a person recognized for exceptional commitment and leadership for philanthropy. She lived her life as an ordinary person, but her vision for the planet was extraordinary- wanting to make a change for the better for all people, animals and the environment. She was a young woman of great humility, contagious laughter, gracious generosity, and a beauty that radiated from within.
Mission Statement
Allie’s Genuine Goodness brings you products with a higher purpose. Genuine ingredients coalesced into pure alchemy; heavenly tasting products that in turn, help make the world a better place. We are committed to using only vegan recipes, organic non-GMO ingredients, sourced from fair-trade facilities and educating people about how food choices affect people, animals and the environment. Allie’s genuine goodness allows genuine good to transpire within the world.